In partnership with The Worker’s Lab, Cabán will join the Luz Collective as their first Project-focused Entrepreneur-in-Residence to advise on criminal justice reform programming and the Alpha Latina Empowerment Campaign which focuses on economic opportunity for US Latinas

Luz Collective, a New Media Ventures funded startup focused on disrupting false and inaccurate media narratives around Latinas and building community through tangible real life programs, experiences, and opportunities, today announced Tiffany Cabán has joined the Luz Collective as their first project-focused Entrepreneur-in-Residence (EiR).

The Luz Collective EiR program leverages highly skilled public servants with aligned values to further the mission of Luz Collective to achieve meaningful social impact.

In that position, Cabán, a nationally recognized grassroots criminal justice reform advocate and former New York City public defender will focus on criminal justice reform as a key component of economic empowerment for Latinas in the U.S.   

“We are incredibly excited to have Tiffany Cabán join our team. She embodies the values and mission of our company through her incredible and tireless work as a career public defender in Queens, New York helping black and brown communities get the justice they so desperately need,” said Lucy Flores, Founder and CEO of Luz Collective, who was also formerly incarcerated as a young adult.

Tiffany in Queens, NY, with young campaign supporters.

Cabán’s expertise and leadership will help guide the growth and development of our digital campaigns and programs aimed at increasing economic opportunities for Latinas, the lowest paid demographic in America. In addition, Cabán will help us tackle the damage that unfair and punitive criminal justice policies have had on Latinas and their families across the U.S.,” Flores added.

Cabán will also kickstart a project to scale and operationalize a pipeline of Latina talent, which will lead to campaigns and programs that empower Latinas. She will also continue her advocacy of criminal justice reform measures that help remove major barriers to upward mobility, political power, and economic justice.

“Our system of mass incarceration is rooted in systemic racism and oppression,” said Tiffany Cabán. “Dismantling that system necessarily involves taking holistic approaches to addressing inequities that keep impacted communities from surviving and thriving. I am excited to bring a criminal justice reform lens to the work the Luz Collective is already doing.”

Tiffany campaigning in Queens, NY

“In pursuing our mission to incubate scalable and sustainable models that build power for working people, we are proud to partner with the Luz Collective and support the development of the Entrepreneur-in-Residence program. Tiffany Cabán is the right person at the right time to help drive innovative solutions for Latina economic empowerment from the perspective of criminal justice reform,” said Carmen Rojas, CEO of the Workers Lab.

The Luz Collective was founded in 2018 by former Nevada Assemblywoman Lucy Flores, the first Latina to hold that role in the state of Nevada. The Luz Collective was born out of the dire need to reclaim Latina stories and celebrate their uniqueness while driving economic opportunity for the more than 29 million Latina women in the U.S. today. Commanding over $700 billion dollars a year in purchasing power, Latinas represent one in every five women and by 2060, they will represent one in every three. 

Cabán will be based in New York City and will work on national programs impacting key communities with high Latina populations and needs.