Project WE consist of graphic tees designed by various multicultural artists showcasing different social and cultural movements. Old Navy’s goal as they state it, is to support artists and spark conversations in the community. As Latinx Heritage Month approaches, they launched designs by Manuela Guillén, Ruby Marquez & Favianna Rodriguez; three passionate and skilled artists that are changing the world with their art.
Moving forward, we’d love for global brands like Old Navy to hire Latinx artists year round and integrate the community into their general marketing campaigns. At over 62 million latinx in the U.S. and with product and services consumption among U.S. Latinos increasing by 42% – that’s 72% faster vs. non-U.S. Latinos – in the last decade, you’d think these retailers would see the dinero on the wall. Nonetheless, the talent being showcased in Project WE deserves highlighting. Meet these Latinx artists here:
Manuela Guillén is a freelance painter, muralist, digital illustrator, and daughter of Cuban and Salvadorian immigrant parents. Inspired by plants, tropical colors, and her cultural upbringing, Manuela aims to bring awareness to art education, sociopolitical, and environmental issues.
Marquez, a gay Latinx artist, brings visibility to queer artists and activists and uses their following to educate and illuminate champions of the queer community.
Favianna Rodriguez is an interdisciplinary artist, cultural strategist, and social justice activist. Her art and praxis address migration, gender justice, climate change, racial equity, and sexual freedom.
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