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As Women’s History Month begins it’s necessary to highlight the way in which this month is traditionally celebrated. The month is often commemorated through the lens of white women and their accomplishments. To that we say, it’s time to stop erasing historic Latina contributions and celebrate unapologetic Latinas who are showing up authentically and contributing to the tapestry of America in their own unique and wonderful ways. 

At Luz Collective, we celebrate Latinas every day. We celebrate Alpha Latinas who are making strides in their community, we uplift stories that are personal to our culture and our families, and we highlight Latinas who are supporting other Latinas. This month is no different in how we actively celebrate Latinas, but this month, we’re putting a special emphasis on Latinas who are showing up and showing out unapologetically. 

Luz is proud to be a brand run by Latinas, for Latinas that showcases stories of Latinas living their truths, both good and bad, and everything in between. “Latinidad” (if that’s even a label that you choose to apply) is not a singular experience. We all exist in different spaces, with different stories to tell, but we also have shared experiences that bond us together as Latinas.

During Women’s History Month, we’ll be telling the stories of unapologetic Latinas and highlighting the shared experiences that crosses borders, genders, and much more; stories that you can relate to. We’ll be telling the stories that prove that when you live unapologetically, you are giving permission for other Latinas to do the same. So live out loud, mujeres! Be unapologetically you because you never know who’s watching. 


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