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Luz Collective celebrates Latinas every day of the week. To mark Latinx Heritage Month we’re highlighting some of the Alpha Latinas profiled this year on Luz Collective. If you have an Alpha Latina in your life that you want to celebrate, Luz Collective also features women that are leading projects making a positive impact on the Latinx community. Nominate an Alpha Latina here and she may be featured in a future instagram post. Here are just a few of the Alpha Latinas that inspire us:

Writer Myriam Gurba

Savvy intellectuals like Gurba congregate each day on Twitter to engage in witty banter, call out politicians, and develop new schools of woke thought in 280 characters or less. Gurba’s never minced words when it comes to taking on institutions and the egalitarian terrain of social media is her battleground. 

She is a promotion-pro extraordinaire and while she is quick to call out her grandfather Ricardo Serrano Ríos for his machismo, she also credits him, a Mexican writer and publicist, for her skill at driving movements from the handheld screen of her smartphone. Shortly before the universal scourge of the pandemic leveled our society by exposing the truth behind our oppressive systems, Gurba personally took on one of the pillars of that machinery: Big Five publishers. Read more about Myriam Gurba here and be sure you read her columns on Luz Collective too. 

Actress Mj Rodriguez

Mj Rodriguez has become an idol as she grows a list of firsts: acting in the first tv show to host the largest cast of transgender actresses in leading roles, Pose; being the first openly trans woman awarded Best Television Actress at the Imagen Awards; being the first trans woman of color to play a role in a major production in the Little Shop of Horrors; and entering a partnership with a company, Olay, as the first Latina trans woman. Rodriguez uses these firsts as a platform to advocate for the LGBTQIA community. Rear more about trailblazer Mj Rodriguez here

Musician Gina Chavez

Now a 2020 Grammy nominee, Gina Chavez released her first all-Spanish EP called “La Que Manda on May 27. The first track, which is also the title track, is a powerful introduction to the five eclectic tracks that share a story about a “womxn coming into her power.” Her first single and second track, “Ella,” shares a message of empowerment for the Latina community and what it means to be a woman. “I definitely wanted something to be for Latinas,” said Chavez. “For people to get behind them and be like yeah, this is my song.” Read more about Gina Chavez here

Organizer Rosa Clemente

Organizer, journalist and political commentator Rosa Clemente has spent her life’s work in social justice. Her activism began in college, but since then she has held many roles, including radio show host, vice presidential candidate and, most recently, video web series producer. But one thing has united all of her efforts–a focus on Black liberation. 

Clemente’s identity and the labels she uses have evolved over the years. While in the past she described herself as an Afro-Latina, she now embraces her Blackness and identifies as a Black Puerto Rican instead. Read more about Rosa Clemente here

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White House Order Against Diversity Training Generates Confusion Government agencies and companies with federal contracts pause programs and cancel events, as business groups protest order  Rosa Clemente, an activist and public speaker whose talk at the National Credit Union Administration was canceled. By  Khadeeja Safdar and  Lauren Weber Updated Oct. 7, 2020 7:41 am ET Some U.S. business groups are pushing back against a White House directive to limit racial-sensitivity training, which has caused confusion for some private businesses with federal contracts. Trade groups representing pharmaceutical makers, technology giants and advertising agencies have issued statements protesting President Trump’s executive order. They say the order attacks free speech and undermines workplace equity. As they seek to understand the directive, some companies are putting diversity training on pause, while several federal agencies have canceled scheduled events. The executive order, issued on Sept. 22, prohibits federal agencies, companies with federal contracts, and recipients of federal grants from participating in training that “promotes race or sex-stereotyping or scapegoating.” The Trump administration threatens to suspend or cancel federal contracts with companies that violate the order.  Many major U.S. companies have federal contracts, and many universities and hospitals receive federal grants. “The president has elevated the debate about critical race theory and extended the fight across multiple institutions,” said Christopher Rufo, a conservative researcher who says his writings on the issue helped spark the White House’s interest. Critical race theory, developed several decades ago in law schools, says racism is embedded in U.S. institutions and hasn’t been eradicated by changes of laws. The academic field relates to topics that are discussed in diversity training like bias, but the theory itself is rarely discussed, according to people who create diversity trainings. In the presidential debate last week, Mr. Trump said he signed the order because “they were teaching people that our country is a horri

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Musician Lido Pimienta

Lido Pimienta revealed that she’s never been one to write “happy” songs because she tends to write about critical experiences that have shaped her ideologies and that also continue to impact those closest to her.  Her Grammy nominated album “Miss Colombia” for example, addresses gender, race, politics, and identity issues, including Indigenous struggles.

“My family is Indigenous, we’re Wayuu from the north coast in Colombia—we’re a people that are surviving still from being a very strong community,” she said. “The Colombian government is continuing to destroy our people by taking away water and other resources, so I’ve grown up with that, that’s a part of my reality, so that’s just what I sing about.”

And in light of the Black Lives Matter protests that have taken place around the world, Pimienta’s music has resonated more than ever before. Read more about Lido Pimienta here.

Luz Collective readers like you are Alpha Latinas too. You don’t need a special month to shine because you’re an Alpha Latina all year long. Be Alpha, be extra, and be extra comfortable in our Alpha Latina ultra soft tri-blend fabric tee. Get yours today!

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