Cuban-Swedish-Finnish singer ARTIFEX shares the ups and downs of becoming an artist on Jefa Status.

Video Transcript

Speaker 1: (00:00)

I’m Lucy Flores, host of Jefa status where we talked to boss Latinas and dig into what makes them tick, what motivates them, what pisses them off, what drives them forward. Basically the what, why and when. And this week we get to take a peek into the music scene with the Uber talented Swedish Cuban artist Artifex.

Speaker 1: (00:25)

Okay so that is all I’m going to say about our incredibly talented guest because her journey is far too interesting to not hear it straight from her. So Artifex welcome. We are super excited to have you. I was like jamming out to the song. I was like, yeah, really exciting. It’s your first single as I mentioned. Um, so let’s start from the very beginning cause you know you have this single, and I think it’s awesome. I’m sure everybody else does too. And you’re doing like all this exciting stuff, but you had to go through a process to get there. So let’s start from the beginning. You are, you identify as Swedish Cuban. Tell me about that.

Speaker 2: (01:06)

I was born and raised in Sweden. Uh, my dad is Cuban and my mom is actually Finnish, but they met in Sweden and that’s where I appeared. They did the thing and then nine months later here we are. Here we are actually. Yeah. Yeah. I’m not going to go there. Here we are. So yeah, I went to Swedish school and everything, but I was also very, I grew up with my dad and my grandma too that are Cuban actually a lot. My grandma and they show me a lot of the Cuban culture, but not just Cuban, the whole Latin cultures. I’m very familiar with it even though you, so did you, you went to music school while you were living in Sweden. Did you grow up in Sweden your entire young adult life? Yeah. Okay. I left Sweden when I was 20. Oh, right there. Yeah. Where did you go after Sweden? Uh, 20. I went to Milan in Italy. Yeah. I started my fashion career working a little bit as a model, getting a little bit familiar with that. And um, and then from there I arrived here.

Speaker 1: (02:23)

Yeah. So I want to get back to, you know, of course your, your dad and your grandma and kind of being raised in a different country, but still experiencing your Cuban culture. I mean, that’s not any different from living here or you know, living in any country frankly and still holding on to like, you know, your culture and the, and the traditions and the language even of your, of your parents and your grandparents. You know, I, I think that maybe people might feel like it’s a little weird that you identify as Cuban and you know, you in Spanish as well. Um, in addition to English of course, but you also sing in Spanish and uh, um, but somehow it’s not different just because you were living in Sweden versus, you know, those of us who are born here living in the, in America and yet we still identify with our roots, you know, Mexican-Americans. So you know, feeling very like kinda very Latinas you were saying, so like what I do think is maybe a little different is that there probably wasn’t that many Cubans around in Sweden. Did you feel like different or tell me about

Speaker 2: (03:33)

always. Always, because I grew up in a, in the suburbs of Stockholm there was multicultural. So this, the suburbs in Sweden are a little bit different from here. Um, there’s a lot of cultures, different languages. Um, you will not see many Swedish peoples there. So I grew up there as a child and then from there my mom got a job in the South of Sweden and that’s when I started to see the other side of Sweden middle-class. Um, there were not many kids like me. I was pretty different and that’s when I saw the culture change and it was shocking for me back then to understand my Swedish wasn’t that very good because I learned Finnish and Spanish first.

Speaker 1: (04:23)

And when you were going through music school, was that also different? Like what type of music were you listening to at home versus what you were learning? In music school

Speaker 2: (04:34)

I was very into hip hop, very American hip hop. I was listening to all these radio stations. I don’t even know where I found that it was on the internet. So I was listening and hardcore hip hop. Uh, and that was different too. So I was always kind of different from the rest of, uh, my classmates. Um, but in school we learned a little bit of everything. I have to say that the Swedish schools in music, in terms of music are very multi culture. They really show you a little bit of everything. It’s not very deep. It’s like a little bit of this little bit of that, you know. So we went through Latin music, we went to a Brazilian, a lot of Zumba, eh, jazz of course. And then rock.

Speaker 1: (05:20)

Were are you actually getting, um, like traditional Latino music? Like, you know, Salsa, or like any of those (yes.) kind of generes of music and home because of your dad or no?

speaker2: (05:30)

Yeah, my dad is a salsa teacher. He brought, uh, he’s one of the first that brought salsa to Sweden in the 90s. And so he showed me, you know, he was listening to music every day. It was salsa every day, all kinds. He was like, you know, injecting me like “Listen to this!” (You were trying to listen to the hip hop or rap. Yeah, I know its okay dad!) But now I miss it so much. I was, I listened to it. I’m really thankful. I’m really thankful that my, even my mom, she is Finnish, but she embraced the Cuban culture. She learned Spanish. She loves dancing still. They’re not together, but she still like we should go and salsa dancing. Like, you know, when she comes here to LA, she’s like, let’s go to La Descarga.

Speaker 1: (06:16)

Nice. Nice. You’re Finnish? You said she’s, (She’s Finnish). Your Finnish mom is like dancing satisfied with you at the Mayan? I don’t even know if they still do Salsa at the Maya, but wherever. Yeah. So then, and where are they now? Your mom lives where and your dad lives? Where?

Speaker 2: (06:35)

My,sorry. um my dad lives in Stockholm, my mom in South of Sweden. Malmo. It’s called this little town. It’s close to Copenhagen.

Speaker 1: (06:42)

Okay, so you don’t get to see them at all that often?

Speaker 2: (06:44)

No, but they come over here. They prefer me here. Yeah. I imagine there’s probably a lot more sides on it. Yeah, exactly. So then once you get, all right, so then

Speaker 1: (06:54)

you’re, um, you’re modeling and you’re also still abroad. You’re Italy. And you’re all these different places. How, tell me about your transition from modeling to, um, to singing, to performing, to be in a, uh, an artist in that way.

Speaker 2: (07:09)

Yeah, music was, and still is my passion. It was my number one thing. So I started when I was 15 writing songs. Uh, I was working in some studios in Sweden and writing to other artists. Uh, but then I somehow just got into the modeling some way. And uh, I did that for a little while, but it wasn’t until I came here to LA, that’s when I started like feeling again the passion for music because I saw all these venues, I saw this energies, there’s something with LA when you come over here, just want to do everything right. You know?

Speaker 1: (07:47)

Is that why you came? I mean, so tell me how you decided to come to LA. I mean, that’s, that’s a huge decision for people, for anyone, you know, particularly as, you know, as a Latina. And, um, you might’ve been used to feeling like you were an outsider in Sweden. Um, but it’s still very intimidating I think, you know, to be considered outside of the quote unquote mainstream. Right. And, and did you come here to LA with the purpose of saying like, I’m going to pursue my music career? Is that, is that what you decided or w you know, what was the thought process there?

Speaker 2: (08:22)

Yeah, like you said, um, about being an outsider. The first thing when I came to LA, I felt at home in the back of my mind, I was like, I want to make it, you know, but it’s not that easy when you’re, when you’re really stepping into it. But in my head I was like, yes, I’m going to do this. Um, so I ended up coming here for the first time as a tourist to just check and see and everything. But I really loved, I fell in love, so I was like, okay, now I’m locked. Yeah. And it’s not just, the music was also about feeling home really. It’s all kinds of cultures and it’s like you can be whoever you want to be. You can dress however you want to dress. And that’s so nice because at the end you should just be who you really want to be. And this city provides you that you can be exactly who you want to be.

Speaker 1: (09:17)

Yeah. You know, Latinos are the most underrepresented, one of the most underrepresented groups, ethnic groups in media, right. Um, we’re severely underrepresented in Hollywood were severely underrepresented in news media and particularly Latinas, right? Like we can count on one hand the amount of Latinas who were, you know, on Sunday news shows, um, or the amount of Latinas that are really producing blockbuster movies and that we could consider, you know, kind of, um, a list celebrities. I think Latinas have made a little bit more in roads and the music in the music industry. And we’re going to talk about that here in a little bit. But you know, in many ways I agree with you, you know, in cities where there’s more diversity, where there’s, um, you know, there’s just different, there’s all kinds of different people, different religions, different backgrounds, different languages you know, you do feel a little safer, you feel less judged. Although, you know, we were this country is having a problem right now dealing with their diversity. Um, but LA definitely gives you kind of that sense of like, okay, I’m not that different. I do see people every single day that look like me or that are different or whatever. But in the music industry, it’s still pretty underrepresented, you know, so you, so you can look at that in two ways, right. One that perhaps it’s a little bit harder, but at the same time it’s what an incredible opportunity. Right? So I think, you know, for you, it’s most exciting to kind of see you, um, with your first single and, um, and we’ll talk a little bit about, you know, your time singing here and performing in LA. Um, but we talked about the Latin music industry and it’s, it’s, it’s like stellar growth over the last two years, you know, and, and here you are, you know, with this incredible opportunity to, you know, maybe be on, on that Coachella stage next year. That’s right. Yeah. And I’ll be like, Oh, I know her, I interviewed her. She’s amazing. Um, but yeah, like what, what is that experience been like in LA? Cause it’s not easy for anybody. It’s not easy for anybody to break into the music scene.

Speaker 2: (11:24)

No, it’s not. It hasn’t been easy for me either. And like you said, of course it’s different coming here as a tourist. I came here as a tourist, I saw that I felt at home, but then coming here and live here and see, of course you see the different scales. You see, like you said, minorities. Um, it, it hasn’t been easy. Umm yeah.

Speaker 1: (11:56)

What were the, what do you think were those things that you did that really helped you break through that or that helped you sustain and not give up?

Speaker 2: (12:04)

To be honest, like this was not long time ago. I created a band and we were playing and, but I didn’t feel like I got that punch, you know, so I was about to almost give up. Yeah. You know, uh, not almost, I was like, okay, I’m gonna. You know what? I tried it, I tried it, it didn’t work. Uh, and then when you really like, are you even okay with living it and say, bye, I’m okay. I’m going to go to the next stage in my life and do something new. That’s when life comes and pick you up and tells you, no girl, you’re staying here. And that’s when I got this opportunity.

Speaker 1: (12:44)

Yeah. And what was that like? What happened? You were performing at the Mint LA

Speaker 2: (12:47)

Yeah. We were performing at the Mint and doing our thing, which is different from what is here now. And um, we were doing our thing, having fun and that’s when Alejandro Monsignors and Lugo came. Uh, and they were like, we got to do something with you. (And they are?) They are the true makers. They are the ones that are representing me. (Representing, you, Producing.) They’re producing, they’re doing the whole thing. They’re my brothers.

Speaker 1: (13:14)

Yeah. They went to a show. They saw you. They were like, sold we have to work with this girl.

Speaker 2: (13:22)

And I’m like, really? I’m ready to leave, but Hey, if you’re okay. I mean, if you say so, I’ll go with this. Let’s do it. Yeah. And, um, they’re like, let’s do it. You have all this and you speak Spanish and you know about this Latin culture, let’s just do it. And I said, let’s go for it. Yeah. And it’s been incredible.

Speaker 1: (13:46)

It’s interesting seeing how often a, there’s kind of like sayings about how when you’re just about ready to give up, that’s when success is on the other side. You know? And I think that that’s true for so many people. You know, cause oftentimes you really do hear these stories often, you know, where it’s like people who are on their last dollar or their last, you know, their last try or they’re just like, okay, I tried this, I did this. If it’s not meant for me, it’s not, I’m just going to keep at it. And then that’s when you know that opportunity presents itself, you know, big things. So when that happened to you, what was next then you, they were like, we should record a song? I mean, how does that even work? And you just like go sing a song. And how does this work?

Speaker 2: (14:36)

It’s been, I mean, the journey has been like very fast. It’s been spinning with no, no stop. So I guess like once you get the opportunity it’s like, you know, the whole, um, but we started to have meetings after meeting after meeting. Like I was still also like, and uh, at the end we started with a song and like, no, this is it. You know, when you really feel it in your gut. And it’s like this is what also these guys are like amazing. They’ve been treating me in like family. Really. It’s the trust is the word, the relationship we have. Um, how serious they take things and, and they actually make me realize that girl, you deserve being here. You’ve been working hard. And we, yeah.

Speaker 1: (15:27)

And so, you know, given that you don’t have, you probably don’t have a lot of people who are veterans in the business and can give you all the guidance and mentorship that you need. You know, like that must’ve been really scary. How did you know you were making the right decision or how did you know that you could trust them or, you know, cause that’s the other thing where people just promise you the world and then they just don’t deliver.

Speaker 2: (15:52)

Yeah. I saw that coming when I was 15, 15, 16. That’s when it happened to me. And that’s where, where I kind of like wanted to drop it and I dropped it for a while and I entered the modeling world and the fashion world. (What happened?) I was writing music to other artists, which was blessed and I had fun. But in the hope of something happening with me. And when you’re so young, you’re like, so like you want to do it now? And I think life was telling me I wasn’t ready yet, you know? So I’m glad it didn’t happen Uh Hmm. But um, you know, it was, um, I felt it, you know, if you feel when you feel like everything is on place it’s right, right. The time I’ve grown so much, I grew a lot just traveling, traveling and, and working in different countries. I mean, fashion made me grow so much. And so the guts, I really trust my gut,

Speaker 1: (16:58)

you know? And I think that’s so important that you mentioned that because it’s often times we don’t listen to our intuition. We don’t listen to our gut. It’s always right. (Yes.) It’s always right. (Yes.) But Everything else gets in the way. You know, your, your mind and your emotions and all of these things. And in retrospect, every single time, it never fails. When you didn’t listen to that intuition, to your gut, it never worked out. Right. You know, you always go back and say, I should have listened. I should have done this. And I think that’s like, you know, that’s pretty, I think mature of you at that age. You know, especially when you’re trying to get into a business like music or modeling or, you know, in the entertainment space, it’s really easy, I think to get tricked to get seduced, you know, to be convinced that that you’re going to be this next big star and bad things happen. Either your time is wasted or you’re taken advantage of or, or even worse things, you know. Um, but that at your age you were able to be like this, this isn’t right this isn’t working out. You know, and maybe that’s probably for the best. And I think that’s like an important lesson for people to keep in mind is, you know, oftentimes I think people think about things not working out as if they’re failures, but in reality, things are working out. If you’re truly following your passion and that thing that really speaks to you and that thing that really drives you, if you’re following that and you’re following your gut, then you’re exactly where you’re supposed to be. And clearly for you at 15, 16 that music wasn’t right for you at that time. That’s, you know, I think that’s actually really hard for people to kind of acknowledge and to listen to and to trust.

Speaker 2: (18:47)

Yeah, it was hard for me to like, as I said in the back of my head, telling me like, music, music! But if it’s not the time, don’t rush. And that’s what we’re trying to do here too. We’re trying not to rush, right. Not to rush, make things well from the beginning. Right. And it will fall, it will fall to place.

Speaker 1: (19:08)

So tell me about that. Um, it released, it dropped when a week. (Friday.) Um, and, and what’s, what’s that look like? Are you, um, do you then start booking gigs and you’re just like, how does that work? I have no idea about how any of this would work? So explain to everyone, you know, what is, if anyone out there just happens to be really talented singing and then, you know, they get signed for a song. Like what does that mean?

Speaker 2: (19:37)

I mean I think it’s a different experience for every artist or anyone, but it will be, you know, me either, I’m like, ah, it’s been happening so much at the same time, but what we’re planning next is doing, um, work on more music and release a new song probably mid summer and we’re doing colabs with other artists and make spin, spin more things, get out good stuff, good music. And so,

Speaker 1: (20:09)

nd do you get to perform this song places or do like a, some sort of a kind of like a mini tour or like how would you know someone who’s listening to you and is like, Oh my gosh, I really liked this woman. She’s amazing. I love her song. How can I go see her? You know, what does that,

Speaker 2: (20:25)

Yeah, that’s probably, that’s going to happen. Yes, for sure. Uh, we’re working on that and it will probably summer summerish eh, and so, but what we’ll be focusing a lot more is to get more songs out there, more juicy, you know? Um, and it’s been amazing, you know, working with Frankie J. (Like that’s pretty amazing.)

Speaker 1: (20:54)

He’s been around for a while. Like I know I grew up listening. I’m like, you know, Oh my gosh, Frankie J so cool. So you know, it’s like, that’s amazing that your first collab got to be with someone like him So like,

Speaker 2: (21:09)

Like I said before, like I was about to drop it. Now I’m happy I did’nt it. I like life was telling me don’t drop it I got Frankie J. It’s been amazing because it’s also a person that I’ve been looking up and I, I used to watch him on MTV (When they would actually play videos.) Exactly. (Now it’s, I don’t know what they’re doing now, but yeah,)back then when it was about music, like every day, every, every day. And I would never think that I would one day actually do the song with him. And I’m really thankful that he, that he agreed and said, yes, let’s do this. And I appreciate his talent, his mentorship. It’s been amazing. I have no, and also thanks to Lou and Alejandro that’s been there. Uh, I don’t know, for me, I’m already living my dream. Yeah.

Speaker 1: (22:08)

That’s already, I mean it’s just like, you know, just gets bigger from here, and so, you know, that song, it’s like super catchy. We’re definitely gonna play it for everyone to listen to a little snippet of it. Um, everybody would be like, you know, jamming in their car or whatever. Um, but how, how did you go about kind of like choosing that song and the collab with him? Like, how does the creative process work?

Speaker 2: (22:29)

We were working, I was working with Lou in the studio a lot, so we were thinking of beats and trying to get the jam and like, okay let’s get something. Um, Caribbean, you know a little that. Yeah, exactly fun. We want to have fun and we have a lot of fun. So let’s just give that to the world and show like, um,

Speaker 1: (22:52)

Well for people who are in interested, the song is actually the video is used. Was that actually you making the song? Is that real footage or did you kind of reenact that?

Speaker 2: (23:02)

Uh, so that was the, we, that was the teaser. So it’s not the official video. So we, we kind of want it something fun in the studio to see. Um, so people can see our faces who are, well me, cause everybody knows Frankie J but you know, more like a teaser video. We’re waiting and expecting to get that official video pretty soon.

Speaker 1: (23:24)

Okay then that’s just more of a, almost like a behind the scenes experience, which I thought was really cool. You know, cause I mean, that’s what it is. You know, you’re just kind of like a sneak peek. You actually recording the song and singing and just hanging out and, and yeah, just like you said, you know, just having fun. I mean I think that’s definitely the feel that you from the song, if that’s what you intended. I think that’s what people are getting.

Speaker 2: (23:49)

Yeah. We want to have fun people. We’re living hard times. We’re living a lot of hard times. It doesn’t hurt to have a little bit fun, a lot of fun. Lot of fun. Even if you only have $1 in your pocket that’s going to have fun, you know? No, that’s exactly right cause we’ve been there.

Speaker 1: (24:15)

So whats next, what, um, are you, you speak, you sing in Spanish and English. What are you planning in terms of, are you going to do like a fully Spanish, try to do a fully Spanish album or fully English or continue to kind of do it Bilingual?

Speaker 2: (24:26)

Well, Bilingual, yeah, I think it’s the way to go right now. Bilingual, because even if you don’t speak Spanish, uh, it’s appreciated. Absolutely. Especially now these days, it’s really, you know, just go for it. Yeah go with, with it and be proud.

Speaker 1: (24:45)

Absolutely. Well, and that was kind of, you know, I wanted to get a sense of, of just from your perspective, that’s definitely, it’s clear. It’s clear that the numbers are there. It’s clear that it’s not just Latinos that are interested in Latino music. It’s everybody, you know, it’s no different from any other genre of music, right? If you have hip hop country, whatever, right? Like all ethnicities, all people listen to all music. You know, like there’s definitely probably a little bit more concentration of certain types of people to certain types of music, but it doesn’t mean that it’s limited to those people. And I think like for Latino music, it’s definitely been on par with hip hop in terms of the amount of white people that are into it. Latino people, obviously black people, et cetera. Right? Like it’s just kind of reaching everybody and, and what’s been even more, um, just like, you know, uh, exciting I guess, and like very positive is that you have all of these songs that are being sung in Spanish, you know, like Despacito from last year or you know, Beyonce with bad bunny and you know, all of these incredible artists who are primarily Spanish language artists and are definitely doing crossover to bilingual but that are just really owning their sense of self, their culture, their language, which is, you know why I said that for you? I just feel like that’s such an incredible, such an incredible time for artists like you. What, what is your advice to other artists, you know, who kind of are feeling the same way, whether they’re Latino or not, you know, but that are like minorities or you know, and that are really struggling with their identity and just really kind of trying to be themselves, but maybe don’t feel like, you know, they’re, maybe they’re being pressured to be more white, to be more mainstream, or to be more of these things. Like, you know, what’s your advice on, on like the best way to just approach that.

Speaker 2: (26:50)

To keep going? Keep going believe okay because it will be in fashion. (Yeah, exactly. Literally someone is going to like this.) I mean I think it’s everybody should just believe in what they are and be who they are. If they want to be more of something that they might not be okay. It’s fine. You know, everything is fine. I think there’s space for everybody. But if you’re really struggling, uh, like I did, I really struggle. I can’t lie. I struggled about who am I. I started already young age. I was eight years old looking in the mirror. Like, you know, I started very deep conversations with myself and my parents and my mom got to understand how difficult it could be to be mixed in, in a certain, you know, parts of the world where you’re expected to be different. And um, mm. So if you really struggle, just continue be yourself. Don’t just be yourself. Cause there’s always going to be room for somebody that will love you as you are. And if they don’t accept you in your environment, then you’re in the wrong environment.

Speaker 1: (28:10)

Yeah, absolutely. You know, one of my mentors, um, it’s really amazing and dynamic Latina entrepreneur. Um, she, one of the things that she says often is that she’s, she, she, she’s like kind of short and she’s very white, white appearing. She’s, she’s Mexican, but she looks very white. Um, speaks with a very, you know, very heavy accent, um, in Spanish. But, you know, English very heavy speaks English with a heavy accent. And, uh, you know, she, she raised an enormous amount of money for, um, for her business and she’s one of the few Latinas who’s managed to raise that much money. And, um, you know, she’s often asked like, how do you, how do you not feel intimidated in a room that’s usually full of older white men? And, you know, her response is that, uh, she doesn’t feel intimidated because she recognizes how special she is. And it’s, you know, when you think about it from that perspective, it’s so true, right? It’s like, why would you want to be, be just like everybody else? Why would you want to be kind of just like cookie cutter looking like everybody else? No, it’s not, it’s not about quote unquote fitting in. It’s about recognizing how, because you’re different, how unique that is and how special that is. And imagine the perspectives and the experiences and the wisdom that you have to offer because of your uniqueness that others don’t have. And that’s like, that’s super cool.

Speaker 2: (29:42)

And maybe she doesn’t acknowledge it because she’s used to it also. So it just feels like this is me, this my home. It’s your problem if you see me. I like that because it’s, you know, does keeping it real.

Speaker 1: (30:00)

It really stuck with me. And you know, in many ways it’s, you know, for Latinos especially, you know, we are oftentimes really pressured to be more quiet and, um, and you know, speak softer and don’t wear loud earrings and don’t wear your hoops and keep your makeup, you know, and don’t have crazy hair and don’t do, Oh, don’t, don’t, don’t, don’t, don’t, don’t do all these things. Just fit in, you know, and you’re just like in, and you do feel the pressure to conform. If you will, you know, but you know, deep down inside that that’s not you. And, and yet it is hard to kind of figure out, well who am I, you know, and, and certainly from you, from your perspective, is your dad Afro Latino?

Speaker 2: (30:43)

Yes. (Okay.) Yes. Yeah. He’s black.

Speaker 1: (30:46)

So he’s a black Cuban. And so for you that’s the additional element as well. Do you also consider yourself afro Latina or do you just kind of consider yourself Cuban and just call a day?

Speaker 2: (30:56)

I consider (Swedish-Cuban!) Yeah. I mean the thing is like, yeah, there’s always hurricanes everywhere. And I was like, I didn’t even think that far. I think myself as a Latina that’s, you know, um, but when, so it’s funny cause when I’m in Cuba they, they see myself, they see me as Cuban too because they way I am and I’ve been grown up there and I’m like, I’m like kind of, but at the same time, of course I see the difference there too. I see the difference. (Your skin is much lighter than everybody else is.) And also like the way I behave, you will always see that. But in general, I see myself as Latina, I represent, I wanna represent Latinas and especially also women, you know, and empower of women.

Speaker 1: (31:42)

Yeah. Well it’s, it’s so powerful, you know, just by virtue of you being you and, um, you know, now getting to have this platform and you know, so many young women who aren’t used to seeing curly hair and you know, someone who is like, yes, I’m Latina and, and my dad is Afro Latino and my mom is, um, Finnish and you know, like I’m all these things. But you look like so many other women and young girls who don’t get to see women like you very often. You know, and that’s very powerful. That’s very just by virtue of your existence, you know, to be able to identify with others who look like you. I think that is something that’s very powerful that is necessary, you know, so I’m, I’m just glad that you have this opportunity. Um, and I think it’s just super exciting. So we are running out of time.

Speaker 2: (32:46)

No no I’m not ready.

Speaker 1: (32:46)

Like you said, after you do Coachella, you were going to come back and talk to us. You’re not too busy now girl. Ah ah Oh no, it’s (funny.) It’s so okay to close things out if we do these rapid fire questions. So, no right. No wrong answer. Oh, don’t worry. I’m not going to ask you like, you know, the square root of something I don’t see. I mean like, clearly I’m not good at math because I can’t even give you an example. Um, instead we’re going to talk about just, you know, people who you might recognize. So name a boss Latina who recently inspired you.

Speaker 2: (33:30)

A boss Latina. That mmm (Like a Jefa, like a, like a badass Latina who was like,) there’s one Latina that I really, I love her show and she’s doing productions too. Okay. She did the Jane the Virgin. Oh, okay. Yeah. Uh huh. Damn girl. She is working. Yeah. Working so hard. Um, (I are you talking about um, the actress or the actress? Oh my gosh, I just blanked her name. What is, what is the name of ? (GIna Rodriguez) Gina Rodriguez! our producer helped us.) Gina Rodriguez. She is amazing. I dunno if she produced a little bit of that show too. (She did. Yeah.) To me, she’s a boss directed (a couple of the episodes.) Yeah. She’s a boss to me a powerhouse. I love it. And I love that it’s like at the tele novela feeling, but it’s like comedy, right? It’s, it’s, it’s perfect. Yeah.

Speaker 1: (34:26)

Totally amazing. OK, cool. Um, what do you think is a signature trait of a Jefa? A signature trait? Yeah. Like the one thing that you think like a boss Latina has, like they all have, what’s the one thing that’s a good,

Speaker 2: (34:44)

Charsma , of charisma. (That’s a good one.) I mean, yeah. Yeah. It’s like you will always feel good knowing that you have a Latina boss, you will be laughing. You would have a tacos. We will be eating like great food, making sure did you eat? You made sure you eat right.

Speaker 1: (35:05)

Got that energy. Yeah. Yeah. That’s, that’s a good one. That’s, tha very true. Okay, cool. Um, most people, I guess I shouldn’t say this upfront, like people don’t like this question.

Speaker 2: (35:14)

Oh, okay girl, you making it hard for me. “This is easy. ” I’m like,

Speaker 1: (35:25)

I am thinking about not asking it anymore, but it’s almost like it’s kind of like you know who who deserves like a bow bow but who deserves a mal de ojo this week?

Speaker 2: (35:37)

Mal de ojo? (Like people just deserve mal de ojos sometimes) Yeah but I’m like, what has happened this week? (So many people deserve my mal de ojos this week.) A Latino person or whatever? (Anybody .) I have a, you know (Pass. I don’t want to give any mal de ojos this week.) No, actually no. This is the beginning of my careers. I’m not going to say (very smart, very smart.) This is the beginning of my career.

Speaker 1: (36:05)

I’m not going to say anything but I think it is. I think people, a mal de ojo is very serious.

Speaker 2: (36:10)

It is serious. It’s like my dad whehe gave me those didn’t even say anything. He’s like, yeah, exactly. And sometimes he said “Nina” and I was like, yeah, I still in my back of my head I’m like,

Speaker 1: (36:25)

That might be it. I think there are people just feel bad, you know, like wishing a mel de ojo on somebody.

Speaker 2: (36:31)

Like putting a spell.

Speaker 1: (36:32)

Yeah, I might, I might have to retire the question but smart answers. Smart answer. This is why Artifex is going places. Like everyone just, I’m seeing it here. I’m like putting it out in the world. I am declaring it and you’re going to be like the next sensation. Yeah. Well thank you so much. The time went by way too fast. Um, but where can people find your music?

Speaker 2: (36:56)

On Spotify and any platform out there. (Okay.) YouTube, Spotify, Apple, you know, name it. And Instagram of course. Okay. Follow me on Instagram.

Speaker 1: (37:06)

Okay, perfect. So they can also find you, um, you also probably have your website whats that?

Speaker 2: (37:12)

Yeah artifex.com Yeah.

Speaker 1: (37:13)

Okay. And then, uh, what’s your Instagram?

Speaker 2: (37:16)

It’s, @iam.artifacts.

Speaker 1: (37:17)

I am artifacts. Awesome. Very cool. Thank you so much. I love this and hopefully we can do it against the time.

Speaker 2: (37:25)

Yes, definitely. (Thank you.) Thanks.

We're changing the face of digital media one article at a time. Feel seen and celebrated? Help us publish more stories that matter to you by joining the Luz Collective Writers' Room. You'll receive Luz Collective swag, exclusive weekly emails and more! Join Today!

Spread the love
Join our newsletter to receive updates on Latina issues and stories. Be inspired, be informed, be a part of our growing community.
Change the face of digital media. Join us. Become a Member today. Click here.